Cookie Policy

Cookie Policy

Our website uses a technology called a “cookie,” which is a small element of data that our website can send to your browser to be stored on your computer so that we can recognize your computer when you return. Cookies may provide us and our service providers with information that we will use to personalize our website in accordance with your preferences. Most web browsers allow you to modify your settings to notify you when you receive a cookie or to reject cookies entirely, and you can opt-out of certain cookies via our website. If you decide not to accept cookies from our website, you may not be able to take advantage of all of its features.

Performance Tracking and Measurement:
Enable CookiesCookies Disabled

We use Google Analytics and Google Ads traffic measurement and performance tools to create better user experience on our website and improve our website general performance.

Advertising and Marketing Personalisation:
Enable CookiesCookies Disabled

We use Google Ads tools to increase the relevancy of our advertising and marketing campaigns within Google Search network and Google Display Network as well as our other partners and platforms.

Third-Party Cookies

Third-party vendors show TruTravels’ ads across the internet. These third-party vendors use cookies to serve ads based on a user’s prior visits to our website. You can opt-out of third-party usage of cookies for advertising purposes by visiting the Network Advertising Initiative opt-out page available at

We may also use a third party to help us gather and analyze information about the areas that you visit on the website to evaluate and improve the customer experience and the convenience of the website, and to help us evaluate some of the specific information related to your website visits.


Status Set By Name Purpose || Usage Set for

Non-essential Analytics - performance

Google Analytics _ga, _gid Used to gather information in GA software about sessions on our website. || Our performance statistics are only analysed internally and used anonymously to remarket/advertise our website(s) and to monitor service performance. Length of the session - up to 732 days. We do not restrict these cookies by default. You can learn how to restrict GA cookies here
Non-essential Tracking IDE Marketing Performance IDE - 732 Days
Non-essential Tracking (Facebook) fr, _fbp Marketing Performance

fr - 360 Days,

_fbp - 90 Days

Live chat functionality, (Salesforce)






Marketing Performance

BrowserId - 30 Days,

X-Salesforce-CHAT - Session,

force-proxy-stream - 2 hours,

force-stream - 2 hours,

sfdc-stream - 2 hours

Call back functionality (ResponseIQ)











Marketing Performance

dtCookie - Session,

__cfduid - 365 Days,

riq_cookie_widget_id_1421 - 365 Days,

PHPSESSID - Session,

create_visitor - 365 Days,

riq_device - Session,

riq_os - Session,

riq_browser_version - Session,

session_id - Session,

riq_browser - Session

__hstc - 300+ Days,

intercom-id-kntrcajs - 6+ months

Non-essential Tracking Snapchat




Marketing Performance

_scid - 365 Days,

sc_at - 360 Days,

Non-essential Tracking Mouseflow





Marketing Performance

__hstc - 300+ Days,

_mflang - 10 Years,

hubspotutk, 300+ Days,

mf_user - 7 Days,

Livechat Functionality




Marketing Performance

__cfduid - 365 Days,

purechatAuthv5Visitor - 1 Day


First Party Cookies

Status Name Purpose || Usage Set for


To process a user's choice in relation to GDPR. || Sets GDPR cookies setting status

A max. of 730 days. Set once consent is given. Can be unset using button disable cookies.

Non-essential Tracking Usability

_ap Unique Tracking Session ID || Apsowebly built in website performance module

A max. of 730 days. If _gdpr cookies consent is not yet given, this will only be set until you close your browser or navigate away from the website.

Non-essential Tracking Usability

_v Page Load ID || Apsowebly built in website performance functionality Until you close your browser or navigate away from the website.



Used to store basket information required for purchasing a tour/package. Until you close your browser or navigate away from the website.
Essential AWIN To track a referral to TruTravels from AWIN's affiliate programme. 365 Days

Please refer to the Privacy Policy for more detail on all cookies.

Changes to this Privacy Policy

From time to time it may be necessary for TruTravels to amend or make revisions to this Privacy Policy. If we make a change to the Policy, the revised version will be posted on our website. Please refer to this Privacy Policy for the latest information about our personal information practices.




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Have a read of our Privacy Policy to learn more.

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