We have operations in countries all over the world so if you want to live in paradise and work for a fun, caring and fast-growing company, you have a passion for travel, and can bring something amazing to the table then check out the available roles we have below:
We started TruTravels because we wanted to do something we enjoy and work with people we love. So, we have tried our best over the years to make Tru a fun place to work and only hire cool, energetic, good-humoured and awesome people.
As a result, the Tru Family is made up of some of the most amazing people on the planet who love working with each other and love what they do.
Job Title: Tour Leader, China
Role Type: Part Time
Location: China
Start Date: August 2026
The role in a nutshell
We’re looking for passionate, energetic and people-focused Tour Leaders to bring our China adventures to life. As a TruTravels Tour Leader, you’ll be far more than a guide holding a flag and following a script. You’ll be the person who creates the atmosphere, builds the group dynamic, helps travellers feel comfortable in new environments, and turns a great trip into an unforgettable life experience. From navigating the buzzing streets of Shanghai to sharing local stories in ancient towns, hiking through breathtaking landscapes, discovering hidden food spots, or helping the group connect with local culture, you’ll play a huge role in shaping every traveller’s journey. This role is perfect for someone who loves people, thrives in fast-paced environments, enjoys problem-solving on the go, and genuinely gets excited about showing others the magic of China.
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a place where you can do work that matters, be part of a genuine community, and help build something that doesn’t settle for ordinary, you’ll feel right at home.
What success looks like:
Success in this role means creating smooth, memorable and high-energy travel experiences that travellers genuinely rave about long after the trip ends.
You will:
Create a welcoming, social and inclusive group atmosphere
Deliver exceptional customer experiences from start to finish
Confidently manage trip logistics and day-to-day operations
Build trust with travellers and local suppliers alike
Bring destinations, stories and cultural experiences to life
Handle challenges calmly and professionally when plans change
Represent the TruTravels brand with positivity, energy and authenticity
Help travellers feel safe, supported and excited throughout their journey
Create experiences that travellers remember as a highlight of their lives
Group leadership & traveller experience
You will lead and manage group tours throughout China with confidence, professionalism and enthusiasm.
This includes:
Creating a fun, inclusive and social group environment
Helping travellers connect with each other and local culture
Supporting travellers throughout their journey and being a reliable point of contact
Delivering exceptional customer service and memorable experiences
Ensuring travellers feel safe, comfortable and looked after at all times
Bringing positive energy to the group, even during challenging situations
Cultural experiences & destination knowledge
You will help travellers experience China in an authentic and engaging way.
This includes:
Sharing cultural, historical and local insights throughout the tour
Introducing travellers to local customs, traditions and etiquette
Recommending local restaurants, activities and hidden gems
Creating experiences that feel immersive, exciting and meaningful
Helping travellers better understand the destinations they visit
Tour operations & coordination
You will manage the day-to-day logistics that keep the trip running smoothly.
This includes:
Coordinating transportation, accommodations and activity schedules
Managing daily itineraries and ensuring the group stays on track
Communicating effectively with hotels, drivers, suppliers and activity providers
Handling unexpected changes, delays or operational issues calmly and efficiently
Completing basic administrative tasks, including attendance, expense tracking and incident reporting
Brand representation & standards
You are a key representative of the TruTravels brand on the ground.
This includes:
Upholding TruTravels values and customer experience standards
Acting professionally and responsibly at all times
Building strong relationships with local partners and suppliers
Gathering feedback and identifying ways to improve the traveller experience
Creating a positive and memorable impression of TruTravels throughout the journey
This role is ideal for someone who:
Loves meeting new people from around the world
Is naturally social, outgoing and confident leading groups
Enjoys travel, adventure and cultural exchange
Can stay calm under pressure and adapt quickly when plans change
Has strong communication and organisational skills
Enjoys creating memorable experiences for others
Brings positive energy and thrives in dynamic environments
Wants a role that combines travel, people and storytelling
Requirements
Legal right to live and work in China
Certified Tour Guide License
Fluent in both Mandarin Chinese and English
Previous experience as a Tour Guide, Trip Leader, or within the travel/hospitality industry
Excellent communication and interpersonal skills
Strong knowledge of Chinese culture, history, destinations and local customs
Confident in leading groups in busy and fast-paced environments
Highly organised with strong problem-solving abilities
Positive, adaptable and proactive attitude
Ability to travel frequently and work flexible hours, including weekends and public holidays
Comfortable managing group dynamics and customer expectations
First Aid certification is a plus
Preferred Qualifications
Experience leading international group tours
Background in tourism, hospitality or cultural studies
Familiarity with destinations such as Beijing, Shanghai, Xi’an, Chengdu, Furong and Zhangjiajie
Experience working with young adults, backpacker or adventure-style travel groups
Additional language skills are a bonus
Why this role matters at Tru
At TruTravels, Tour Leaders are at the heart of the traveller experience. You are the person travellers remember long after the trip ends. You shape the atmosphere, create the moments people talk about for years, and help turn strangers into lifelong friends. This role is about much more than logistics and schedules. It’s about creating connection, confidence, adventure and unforgettable memories through travel.
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Click apply and attach your CV.
Alternatively, send your CV and cover letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
Job Title: Tour Leader, Albania
Role Type: Part Time
Location: Albania
Start Date: June / July 2026
The role in a nutshell
We’re looking for passionate, energetic and people-focused Tour Leaders to bring our Albania adventures to life. As a TruTravels Tour Leader, you’ll be much more than a guide following an itinerary. You’ll be the person who creates the atmosphere, builds the group dynamic, helps travellers feel confident in new environments, and turns an amazing trip into a genuinely unforgettable experience. From exploring Albania’s breathtaking coastline and mountain villages to introducing travellers to local culture, food, nightlife and hidden gems, you’ll play a huge role in shaping every traveller’s journey. This role is perfect for someone who loves people, thrives in fast-paced environments, enjoys problem-solving on the go, and gets excited about showcasing one of Europe’s most exciting and underrated destinations.
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a role where no two days are the same, where you get to meet people from all over the world, create incredible memories, and be part of a genuine community, you’ll feel right at home here.
What success looks like:
Success in this role means creating smooth, memorable and high-energy travel experiences that travellers genuinely rave about long after the trip ends.
You will:
Create a welcoming, social and inclusive group atmosphere
Deliver exceptional customer experiences from start to finish
Confidently manage trip logistics and day-to-day operations
Build trust with travellers and local suppliers alike
Bring destinations, stories and cultural experiences to life
Handle challenges calmly and professionally when plans change
Represent the TruTravels brand with positivity, energy and authenticity
Help travellers feel safe, supported and excited throughout their journey
Create experiences that travellers remember as a highlight of their lives
Key Responsibilities:
Group leadership & traveller experience
You will lead and manage group tours throughout Albania with confidence, professionalism and enthusiasm.
This includes:
Creating a fun, inclusive and social group environment
Helping travellers connect with each other and local culture
Supporting travellers throughout their journey and being a reliable point of contact
Delivering exceptional customer service and memorable experiences
Ensuring travellers feel safe, comfortable and looked after at all times
Bringing positive energy to the group, even during challenging situations
Cultural experiences & destination knowledge
You will help travellers experience Albania in an authentic and engaging way.
This includes:
Sharing cultural, historical and local insights throughout the tour
Introducing travellers to Albanian traditions, cuisine and local customs
Recommending local restaurants, activities, beaches and hidden gems
Creating experiences that feel immersive, exciting and meaningful
Helping travellers better understand the destinations they visit
Tour operations & coordination
You will manage the day-to-day logistics that keep the trip running smoothly.
This includes:
Coordinating transportation, accommodations and activity schedules
Managing daily itineraries and ensuring the group stays on track
Communicating effectively with hotels, drivers, suppliers and activity providers
Handling unexpected changes, delays or operational issues calmly and efficiently
Completing basic administrative tasks including attendance, expense tracking and incident reporting
Brand representation & standards
You are a key representative of the TruTravels brand on the ground.
This includes:
Upholding TruTravels values and customer experience standards
Acting professionally and responsibly at all times
Building strong relationships with local partners and suppliers
Gathering feedback and identifying ways to improve the traveller experience
Creating a positive and memorable impression of TruTravels throughout the journey
Who this role is perfect for
This role is ideal for someone who:
Loves meeting new people from around the world
Is naturally social, outgoing and confident leading groups
Enjoys travel, adventure and cultural exchange
Can stay calm under pressure and adapt quickly when plans change
Has strong communication and organisational skills
Enjoys creating memorable experiences for others
Brings positive energy and thrives in dynamic environments
Wants a role that combines travel, people and storytelling
Requirements
Legal right to live and work in Albania
Fluent in English
Previous experience as a Tour Guide, Trip Leader, or within the travel/hospitality industry
Excellent communication and interpersonal skills
Strong knowledge of Albanian culture, history, destinations and local customs
Confident leading groups in busy and fast-paced environments
Highly organised with strong problem-solving abilities
Positive, adaptable and proactive attitude
Ability to travel frequently and work flexible hours, including weekends and public holidays
Comfortable managing group dynamics and customer expectations
A full driving licence is a plus
First Aid certification is a plus
Preferred Qualifications
Experience leading international group tours
Background in tourism, hospitality or cultural studies
Familiarity with destinations such as Tirana, Sarandë, Berat, Himarë and Ksamil
Experience working with young adult, backpacker or adventure-style travel groups
Additional language skills are a bonus
Why this role matters at Tru
At TruTravels, Tour Leaders are at the heart of the traveller experience. You are the person travellers remember long after the trip ends. You shape the atmosphere, create the moments people talk about for years, and help turn strangers into lifelong friends. This role is about much more than logistics and schedules. It’s about creating connection, confidence, adventure and unforgettable memories through travel.
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Click apply and attach your CV.
Alternatively, send your CV and cover letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
Job Title: Paid Media Specialist
Full Time, Permanent
Location: Kingston Upon Thames
Start Date: 1 July 2026
At TruTravels, we don’t just run ads. We build demand, create community, and inspire people to Leave Ordinary Behind. We’re looking for a commercially-minded Paid Media Manager to help lead the next phase of Tru’s growth journey. Someone who understands performance marketing, but more importantly, understands people, storytelling, and how modern travel brands grow in a social-first world. This role sits at the heart of our Direct growth strategy and will play a key role in helping us scale customer acquisition, improve marketing efficiency, and build a smarter, more commercially accountable media function. You’ll own the execution and optimisation of our paid media activity across Meta, Google, TikTok and emerging platforms, while working closely with Creative, CRM, CRO and Content to ensure our campaigns are not just driving clicks, but driving meaningful business impact. This is not a “set and forget” performance marketing role.
We’re looking for someone curious, analytical, commercially sharp and hungry to improve performance every single week. If you love testing, solving problems, finding opportunities in data, and building campaigns that actually move the needle, you’ll fit right in.
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for both our travellers and our team. We’re a fast-moving, purpose-led travel brand focused on building a lifestyle brand, not just selling tours. We believe travel should create connections, challenge perspectives and positively impact the world around us.
At Tru, you’ll find:
Real ownership and accountability
A team that genuinely cares
Space to test ideas and move fast
High standards without corporate nonsense
A culture that celebrates growth, creativity and ambition
A business trying to evolve, innovate and challenge the norm
We care deeply about performance, but we also care about people, culture and purpose. Through our People & Planet Promise, we’re committed to creating meaningful impact for the communities we visit and reducing our impact on the planet.
If you want to help build something ambitious with a team that doesn’t do average, this could be the role for you.
What You’ll Be Responsible For:
Paid Media Performance
Own the day-to-day management and optimisation of paid media campaigns across Meta, Google, TikTok and other acquisition platforms.
Monitor and improve key commercial metrics including ROAS, CPA, CTR, CVR and contribution to Sales Production.
Manage media budgets effectively to maximise efficiency and scale.
Identify opportunities to improve performance through targeting, creative, landing pages, messaging and funnel optimisation.
Support forecasting, pacing and budget allocation across channels.
Creative & Campaign Strategy
Work closely with the Creative and Content teams to build platform-native campaigns that drive Community, Consideration or Conversion.
Help shape creative briefs using performance insights and customer behaviour data.
Ensure content and campaigns are commercially effective, not just visually engaging.
Feed learnings back into content strategy and creative production.
Testing & Optimisation
Build a culture of experimentation and continuous improvement.
Run A/B tests across audiences, creatives, messaging, landing pages and funnel journeys.
Identify 1% improvements that compound into meaningful business impact over time.
Support CRO initiatives alongside the UX/CRO Lead.
Reporting & Commercial Visibility
Deliver clear weekly and monthly reporting focused on actionable insight, not vanity metrics.
Translate performance data into commercial recommendations and next actions.
Work closely with leadership to provide visibility on performance, opportunities and risks.
Help improve attribution, tracking and marketing measurement across the business.
Audience & Growth Development
Support audience diversification and customer acquisition strategies across different markets and demographics.
Explore new growth opportunities, channels and platform trends.
Help Tru build stronger owned audience capability and reduce reliance on external platforms over time.
About You
We care more about mindset, curiosity and commercial thinking than ticking every single box.
We’re looking for someone who brings:
Experience
3+ years of experience managing paid media campaigns across Meta and Google Ads, either in-house or agency side.
Strong understanding of performance marketing, attribution and digital funnels.
Experience working with e-commerce, travel, lifestyle or consumer brands is a bonus.
Comfortable working with reporting tools, analytics platforms and performance dashboards.
Experience working closely with creative teams and feeding performance insights into content strategy.
Skills & Mindset
Commercially minded — you understand that marketing exists to drive business performance.
Analytical and data-driven, but still creative in your thinking.
Proactive, accountable and solutions-focused.
Comfortable working in a fast-paced scale-up environment.
Strong communication skills with the ability to explain performance clearly and simply.
Curious about trends, platforms, AI and how modern brands grow.
Obsessed with improvement and finding smarter ways to work.
Capabilities You’ll Build & Demonstrate
In this role, you’ll develop and demonstrate capability across:
Performance Marketing
Commercial Thinking
Audience Growth Strategy
Data & Analytics
Testing & Experimentation
Campaign Planning
Cross-Functional Collaboration
Creative Performance Strategy
Problem Solving
Ownership & Accountability
Our Values
At Tru, our values shape how we work, lead and grow:
We Don’t Do Average
For The Benefit Of All
Create Opportunity
We Are Family
If those values resonate with you, you’ll probably feel at home here.
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Send your CV and motivation letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
Role Type: Full Time, Permanent
Location: Kingston Upon Thames
Start Date: March / April
How to Apply: Send your CV and cover letter to Roxanne at recruitment@trutravels.com
The role in a nutshell:
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a place where you can do work that matters, be part of a genuine community, and help build something that doesn’t settle for ordinary, you’ll feel right at home.
What success looks like:
Success in this role means Partnerships becomes a predictable, scalable and material revenue channel for Tru.
You will have:
Key responsibilities:
This includes:
Affinity, creator & affiliate programmes:
You own the structure and performance of all partner programmes.
This includes:
Partner strategy & prioritisation
You define who Tru partners with and why.
This includes:
Commercial terms & deal leadership
You own the commercial shape of partnerships.
This includes:
Launch calendars & pipeline control
You own the channel pipeline and launch cadence.
This includes:
Partner performance & portfolio management
You own partner-level performance and optimisation.
This includes:
Team leadership & structure
You build and lead the Partnerships & Programs team.
This includes:
Who is this role perfect for?
This role is ideal for someone who:
You might come from:
Why this role matters at Tru
Tru is building more than a tour operator, we’re building a lifestyle brand, community and global distribution platform.
Partnerships are how Tru:
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Send your CV and cover letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
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