We have operations in countries all over the world so if you want to live in paradise and work for a fun, caring and fast-growing company, you have a passion for travel, and can bring something amazing to the table then check out the available roles we have below:
We started TruTravels because we wanted to do something we enjoy and work with people we love. So, we have tried our best over the years to make Tru a fun place to work and only hire cool, energetic, good-humoured and awesome people.
As a result, the Tru Family is made up of some of the most amazing people on the planet who love working with each other and love what they do.
Job Title: Tour Leader, China
Role Type: Part Time
Location: China
Start Date: August 2026
The role in a nutshell
We’re looking for passionate, energetic and people-focused Tour Leaders to bring our China adventures to life. As a TruTravels Tour Leader, you’ll be far more than a guide holding a flag and following a script. You’ll be the person who creates the atmosphere, builds the group dynamic, helps travellers feel comfortable in new environments, and turns a great trip into an unforgettable life experience. From navigating the buzzing streets of Shanghai to sharing local stories in ancient towns, hiking through breathtaking landscapes, discovering hidden food spots, or helping the group connect with local culture, you’ll play a huge role in shaping every traveller’s journey. This role is perfect for someone who loves people, thrives in fast-paced environments, enjoys problem-solving on the go, and genuinely gets excited about showing others the magic of China.
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a place where you can do work that matters, be part of a genuine community, and help build something that doesn’t settle for ordinary, you’ll feel right at home.
What success looks like:
Success in this role means creating smooth, memorable and high-energy travel experiences that travellers genuinely rave about long after the trip ends.
You will:
Create a welcoming, social and inclusive group atmosphere
Deliver exceptional customer experiences from start to finish
Confidently manage trip logistics and day-to-day operations
Build trust with travellers and local suppliers alike
Bring destinations, stories and cultural experiences to life
Handle challenges calmly and professionally when plans change
Represent the TruTravels brand with positivity, energy and authenticity
Help travellers feel safe, supported and excited throughout their journey
Create experiences that travellers remember as a highlight of their lives
Group leadership & traveller experience
You will lead and manage group tours throughout China with confidence, professionalism and enthusiasm.
This includes:
Creating a fun, inclusive and social group environment
Helping travellers connect with each other and local culture
Supporting travellers throughout their journey and being a reliable point of contact
Delivering exceptional customer service and memorable experiences
Ensuring travellers feel safe, comfortable and looked after at all times
Bringing positive energy to the group, even during challenging situations
Cultural experiences & destination knowledge
You will help travellers experience China in an authentic and engaging way.
This includes:
Sharing cultural, historical and local insights throughout the tour
Introducing travellers to local customs, traditions and etiquette
Recommending local restaurants, activities and hidden gems
Creating experiences that feel immersive, exciting and meaningful
Helping travellers better understand the destinations they visit
Tour operations & coordination
You will manage the day-to-day logistics that keep the trip running smoothly.
This includes:
Coordinating transportation, accommodations and activity schedules
Managing daily itineraries and ensuring the group stays on track
Communicating effectively with hotels, drivers, suppliers and activity providers
Handling unexpected changes, delays or operational issues calmly and efficiently
Completing basic administrative tasks, including attendance, expense tracking and incident reporting
Brand representation & standards
You are a key representative of the TruTravels brand on the ground.
This includes:
Upholding TruTravels values and customer experience standards
Acting professionally and responsibly at all times
Building strong relationships with local partners and suppliers
Gathering feedback and identifying ways to improve the traveller experience
Creating a positive and memorable impression of TruTravels throughout the journey
This role is ideal for someone who:
Loves meeting new people from around the world
Is naturally social, outgoing and confident leading groups
Enjoys travel, adventure and cultural exchange
Can stay calm under pressure and adapt quickly when plans change
Has strong communication and organisational skills
Enjoys creating memorable experiences for others
Brings positive energy and thrives in dynamic environments
Wants a role that combines travel, people and storytelling
Requirements
Legal right to live and work in China
Certified Tour Guide License
Fluent in both Mandarin Chinese and English
Previous experience as a Tour Guide, Trip Leader, or within the travel/hospitality industry
Excellent communication and interpersonal skills
Strong knowledge of Chinese culture, history, destinations and local customs
Confident in leading groups in busy and fast-paced environments
Highly organised with strong problem-solving abilities
Positive, adaptable and proactive attitude
Ability to travel frequently and work flexible hours, including weekends and public holidays
Comfortable managing group dynamics and customer expectations
First Aid certification is a plus
Preferred Qualifications
Experience leading international group tours
Background in tourism, hospitality or cultural studies
Familiarity with destinations such as Beijing, Shanghai, Xi’an, Chengdu, Furong and Zhangjiajie
Experience working with young adults, backpacker or adventure-style travel groups
Additional language skills are a bonus
Why this role matters at Tru
At TruTravels, Tour Leaders are at the heart of the traveller experience. You are the person travellers remember long after the trip ends. You shape the atmosphere, create the moments people talk about for years, and help turn strangers into lifelong friends. This role is about much more than logistics and schedules. It’s about creating connection, confidence, adventure and unforgettable memories through travel.
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Click apply and attach your CV.
Alternatively, send your CV and cover letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
Job Title: Tour Leader, Albania
Role Type: Part Time
Location: Albania
Start Date: June / July 2026
The role in a nutshell
We’re looking for passionate, energetic and people-focused Tour Leaders to bring our Albania adventures to life. As a TruTravels Tour Leader, you’ll be much more than a guide following an itinerary. You’ll be the person who creates the atmosphere, builds the group dynamic, helps travellers feel confident in new environments, and turns an amazing trip into a genuinely unforgettable experience. From exploring Albania’s breathtaking coastline and mountain villages to introducing travellers to local culture, food, nightlife and hidden gems, you’ll play a huge role in shaping every traveller’s journey. This role is perfect for someone who loves people, thrives in fast-paced environments, enjoys problem-solving on the go, and gets excited about showcasing one of Europe’s most exciting and underrated destinations.
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a role where no two days are the same, where you get to meet people from all over the world, create incredible memories, and be part of a genuine community, you’ll feel right at home here.
What success looks like:
Success in this role means creating smooth, memorable and high-energy travel experiences that travellers genuinely rave about long after the trip ends.
You will:
Create a welcoming, social and inclusive group atmosphere
Deliver exceptional customer experiences from start to finish
Confidently manage trip logistics and day-to-day operations
Build trust with travellers and local suppliers alike
Bring destinations, stories and cultural experiences to life
Handle challenges calmly and professionally when plans change
Represent the TruTravels brand with positivity, energy and authenticity
Help travellers feel safe, supported and excited throughout their journey
Create experiences that travellers remember as a highlight of their lives
Key Responsibilities:
Group leadership & traveller experience
You will lead and manage group tours throughout Albania with confidence, professionalism and enthusiasm.
This includes:
Creating a fun, inclusive and social group environment
Helping travellers connect with each other and local culture
Supporting travellers throughout their journey and being a reliable point of contact
Delivering exceptional customer service and memorable experiences
Ensuring travellers feel safe, comfortable and looked after at all times
Bringing positive energy to the group, even during challenging situations
Cultural experiences & destination knowledge
You will help travellers experience Albania in an authentic and engaging way.
This includes:
Sharing cultural, historical and local insights throughout the tour
Introducing travellers to Albanian traditions, cuisine and local customs
Recommending local restaurants, activities, beaches and hidden gems
Creating experiences that feel immersive, exciting and meaningful
Helping travellers better understand the destinations they visit
Tour operations & coordination
You will manage the day-to-day logistics that keep the trip running smoothly.
This includes:
Coordinating transportation, accommodations and activity schedules
Managing daily itineraries and ensuring the group stays on track
Communicating effectively with hotels, drivers, suppliers and activity providers
Handling unexpected changes, delays or operational issues calmly and efficiently
Completing basic administrative tasks including attendance, expense tracking and incident reporting
Brand representation & standards
You are a key representative of the TruTravels brand on the ground.
This includes:
Upholding TruTravels values and customer experience standards
Acting professionally and responsibly at all times
Building strong relationships with local partners and suppliers
Gathering feedback and identifying ways to improve the traveller experience
Creating a positive and memorable impression of TruTravels throughout the journey
Who this role is perfect for
This role is ideal for someone who:
Loves meeting new people from around the world
Is naturally social, outgoing and confident leading groups
Enjoys travel, adventure and cultural exchange
Can stay calm under pressure and adapt quickly when plans change
Has strong communication and organisational skills
Enjoys creating memorable experiences for others
Brings positive energy and thrives in dynamic environments
Wants a role that combines travel, people and storytelling
Requirements
Legal right to live and work in Albania
Fluent in English
Previous experience as a Tour Guide, Trip Leader, or within the travel/hospitality industry
Excellent communication and interpersonal skills
Strong knowledge of Albanian culture, history, destinations and local customs
Confident leading groups in busy and fast-paced environments
Highly organised with strong problem-solving abilities
Positive, adaptable and proactive attitude
Ability to travel frequently and work flexible hours, including weekends and public holidays
Comfortable managing group dynamics and customer expectations
A full driving licence is a plus
First Aid certification is a plus
Preferred Qualifications
Experience leading international group tours
Background in tourism, hospitality or cultural studies
Familiarity with destinations such as Tirana, Sarandë, Berat, Himarë and Ksamil
Experience working with young adult, backpacker or adventure-style travel groups
Additional language skills are a bonus
Why this role matters at Tru
At TruTravels, Tour Leaders are at the heart of the traveller experience. You are the person travellers remember long after the trip ends. You shape the atmosphere, create the moments people talk about for years, and help turn strangers into lifelong friends. This role is about much more than logistics and schedules. It’s about creating connection, confidence, adventure and unforgettable memories through travel.
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Click apply and attach your CV.
Alternatively, send your CV and cover letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
Job Title: Performance Marketing Manager
Full Time, Permanent
Location: Kingston Upon Thames
Start Date: July / August 2026
At TruTravels, we're on a mission to change lives through travel.
We're looking for a commercially minded Performance Marketing Manager to help us reach more travellers, grow our community and drive the next phase of our growth.
This role is perfect for someone who loves performance marketing but wants more than just managing campaigns. You'll own our paid media activity across Meta, Google and TikTok, working closely with Creative, Content, CRM and CRO to turn marketing activity into measurable business performance. We're looking for someone who loves testing, solving problems and uncovering opportunities in data. Someone who can turn insights into action and action into measurable results.
The ideal candidate is both analytical and creative, equally comfortable diving into performance data, challenging assumptions and developing new ideas that improve results.
If you're naturally curious, commercially minded and excited by the challenge of continuous optimisation, we'd love to hear from you.
About TruTravels
TruTravels exists to create life-changing group travel experiences that truly benefit all those involved.
For over a decade, we've been helping young travellers discover the world through unforgettable group experiences. Today we operate across Asia, Europe, Africa and Latin America and are proud to be one of the fastest-growing youth travel brands in the industry.
But we're not just building a travel company.
We're building a brand and a community for people who want more from life than the ordinary.
Everything we do is guided by our values, our purpose and our commitment to making a positive difference through our People & Planet Promise.
Why This Role Is Different
This isn't a role where you'll sit behind an agency waiting for reports.
You'll be hands-on.
You'll have ownership.
You'll have the opportunity to influence how we acquire customers, how we invest our marketing budget and how we improve performance across the entire customer journey.
You'll work closely with our Head of Growth Strategy & Marketing Operations helping shape the future of our direct growth strategy.
If you enjoy autonomy, accountability and being trusted to make decisions, you'll fit right in.
What You'll Be Responsible For
Paid Media Performance
Own the day-to-day management and optimisation of paid media campaigns across Meta, Google, TikTok and emerging platforms.
Manage media budgets effectively to maximise performance and efficiency.
Monitor key commercial metrics including ROAS, CPA, Conversion Rate and Sales Production.
Identify opportunities to improve campaign performance through audience targeting, messaging, creative, landing page optimisation and customer journey improvements.
Support forecasting, budget allocation and growth planning across channels.
Campaign Strategy & Execution
Plan, launch and optimise campaigns that support our marketing objectives.
Work closely with Creative and Content teams to develop high-performing advertising creative.
Ensure campaigns support one of our core marketing objectives:
Community
Consideration
Conversion
Feed performance insights back into campaign planning and creative development.
Use customer behaviour and performance data to inform campaign strategy and decision making.
Testing & Optimisation
Build a culture of experimentation and continuous improvement across paid media.
Design and execute structured testing programmes across audiences, creative, messaging, landing pages and customer journeys.
Use data and customer behaviour insights to identify optimisation opportunities throughout the funnel.
Analyse test results, extract learnings and implement improvements that drive measurable business impact.
Partner closely with Creative, Content and CRO teams to continuously improve campaign performance and conversion rates.
Develop a testing roadmap focused on delivering incremental gains that compound over time.
Reporting & Insights
Deliver clear weekly and monthly reporting focused on actionable insight rather than vanity metrics.
Translate data into recommendations that improve business performance.
Proactively identify trends, opportunities and risks within performance data.
Turn complex datasets into clear, commercially focused recommendations.
Use analytical insights to influence campaign strategy, budget allocation and optimisation priorities.
Help improve attribution, tracking and marketing measurement across the business.
Growth & Innovation
Explore new audience opportunities, channels and platform developments.
Stay ahead of industry trends and best practices.
Identify ways AI and automation can improve efficiency and performance.
Support TruTravels' ambition of becoming a smarter, more data-driven marketing organisation.
What Success Looks Like
The best candidate for this role won't simply manage campaigns.
They would:
Spot opportunities others miss.
Use data to make smarter decisions.
Continuously test and improve performance.
Balance analytical thinking with creative problem solving.
Take ownership of results and proactively drive change.
Turn insights into action that delivers measurable commercial impact.
In your first 12 months, success would look like:
Improved efficiency and effectiveness across our paid media activity.
Stronger customer acquisition performance across key source markets.
A structured culture of testing and experimentation embedded within the team.
Improved reporting, visibility and commercial accountability.
Clear improvements in marketing performance through data-led optimisation and decision making.
What We're Looking For
Essential
5+ year’s experience managing performance marketing campaigns across Meta and Google Ads.
Proven experience managing significant paid media budgets and delivering measurable commercial results.
Strong understanding of attribution, analytics, conversion tracking and digital funnels.
Excellent analytical skills with the ability to interpret data, identify opportunities and drive performance improvements.
Experience building reporting frameworks and translating performance data into actionable recommendations.
Strong understanding of testing methodologies and experimentation across audiences, creative, landing pages and customer journeys.
Experience supporting forecasting, budget planning and performance modelling.
Strong communication skills and confidence presenting performance insights to both technical and non-technical stakeholders.
Highly organised, proactive and accountable.
Desirable
Experience within travel, lifestyle, ecommerce or consumer brands.
Experience managing annual media budgets of ÂŁ500k+.
Experience working alongside CRO, UX or website optimisation functions.
Experience using AI tools to improve campaign performance, reporting or workflow efficiency.
Experience working across CRM, email marketing or wider customer acquisition channels.
The Type of Person Who Thrives at Tru
You'll thrive in this role if you're naturally curious and always looking for ways to improve. You enjoy digging into performance data, spotting patterns and uncovering opportunities others might miss.
You're analytical, but not purely analytical. You understand that the best performance marketing comes from combining data, creativity and customer understanding. You love testing new ideas, challenging assumptions and continuously improving results. Most importantly, you take ownership. You don't wait for someone to tell you where the opportunities are, you actively go looking for them.
Our Values
At Tru, our values shape how we work, lead and grow:
We Don't Do Average - We challenge ourselves to be better every day.
For The Benefit of All - We make decisions that create long-term value for our people, customers and communities.
Create Opportunity - We believe growth happens when people are trusted to step up.
We Are Family - We support one another, celebrate together and win together.
If those values resonate with you, you’ll probably feel at home here.
We're All About Diversity, Inclusion, Belonging and Equal Opportunity
At TruTravels, we believe that diverse perspectives, backgrounds and experiences make us stronger. We're committed to creating an inclusive environment where everyone feels welcomed, respected, valued and empowered to thrive. We encourage applications from people of all backgrounds and experiences. If you're excited about this role but don't meet every requirement, we'd still love to hear from you. If you think you can make an impact and help us Leave Ordinary Behind, we encourage you to apply.
How to Apply...
Ready to join the adventure?
Send your application to Roxanne at recruitment@trutravels.com and include:
- Your CV
- A short introduction about yourself and what excites you about this opportunity
- An example of a campaign, brand, or piece of marketing work you admire, and why it stands out to you
- A few words on why you think you'd be a great fit for TruTravels
We review every application carefully. If you haven't heard from us within 3 weeks of applying, please assume that your application has been unsuccessful on this occasion. We genuinely appreciate the time and effort you've invested in applying and encourage you to keep an eye on future opportunities with us.
We're looking for someone who wants to make an impact, challenge the ordinary, bring fresh ideas to the table and help more people Leave Ordinary Behind.
Role Type: Full Time, Permanent
Location: Kingston Upon Thames
Start Date: March / April
How to Apply: Send your CV and cover letter to Roxanne at recruitment@trutravels.com
The role in a nutshell:
Why Join Tru?
TruTravels exists to create experiences that go beyond the ordinary, for our travellers and for the people who build the brand behind the scenes. We’re a fast-moving, purpose-led company that believes work should be meaningful, collaborative, and challenging in the right ways. We care deeply about the experiences we create, the people we work with, and the impact we have on the world around us. At Tru, you’ll find real ownership, room to grow, and the opportunity to be part of something that’s constantly evolving. We encourage curiosity, back people to take responsibility, and support each other to raise the bar without losing the sense of fun and connection that makes this place special. If you’re looking for a place where you can do work that matters, be part of a genuine community, and help build something that doesn’t settle for ordinary, you’ll feel right at home.
What success looks like:
Success in this role means Partnerships becomes a predictable, scalable and material revenue channel for Tru.
You will have:
Key responsibilities:
This includes:
Affinity, creator & affiliate programmes:
You own the structure and performance of all partner programmes.
This includes:
Partner strategy & prioritisation
You define who Tru partners with and why.
This includes:
Commercial terms & deal leadership
You own the commercial shape of partnerships.
This includes:
Launch calendars & pipeline control
You own the channel pipeline and launch cadence.
This includes:
Partner performance & portfolio management
You own partner-level performance and optimisation.
This includes:
Team leadership & structure
You build and lead the Partnerships & Programs team.
This includes:
Who is this role perfect for?
This role is ideal for someone who:
You might come from:
Why this role matters at Tru
Tru is building more than a tour operator, we’re building a lifestyle brand, community and global distribution platform.
Partnerships are how Tru:
We’re All About Diversity, Inclusion, Belonging and Fair Opportunity:
We are committed to building a team that reflects the diverse communities we serve. We believe that a wide range of perspectives, backgrounds and experiences makes us stronger and drives innovation. We actively encourage applications from candidates of all backgrounds.
We are dedicated to fostering an environment where everyone feels respected, valued and empowered to thrive. If you are excited about this role but your experience doesn’t align perfectly with every qualification and experience listed, we encourage you to apply anyway.
How to Apply:
Send your CV and cover letter to Roxanne at recruitment@trutravels.com
If you haven’t heard from us within 3 weeks, please consider your application unsuccessful this time around, but we appreciate you putting yourself forward.
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