ABOUT US

Our Story

Picture this...two guys in their 20s, 9-5ing and running the rat race. They were burning out fast and couldn't help but think there MUST be more to life than spreadsheets and suits!

 

Soon, they swapped the corporate life for elephant pants and sunset beers and never looked back! They shared a dream of creating adventures that allowed people to explore all around the world, create long-lasting friendships and give back to the amazing communities along the way. TruTravels was born!

Maximise AdventureMinimise Hassle

We all have something in common - the burning desire to see the world and have the time of our lives doing it! That’s where we come in. We give you the chance to see new places, meet new people and experience new cultures.

 

We’re all about inclusions. We take away all the stress and worry of budgeting so you can focus on living the dream and making lasting memories. Our balance of hotspots, unique experiences, and bucket list adventures means you make the most of every single day.

CreateOpportunity

We believe in providing the opportunity for our customers to have the time of their lives, for our staff to be the best they can be and for our partners and communities to use tourism as an opportunity
to improve their lives. Together, we have a chance to promote equality through social enterprise and responsible travel.

We don't do average

We only do mind-blowingly awesome. We pride ourselves on excellence and go above and beyond to provide life-changing experiences for all our customers every time.

We are always striving to innovate and improve our services and our trips so we can provide the best value for our customers and all of those involved.

for the benefitof all

We do what we do for the good of our customers, staff, partners and the communities where we work. We want to make the world a better place, whether that’s by spreading good vibes & making people happy or by helping development in areas that need it. We believe that travel should always be used as a force for good.

we arefamily

Our people are what make us so unique. Everyone at Tru is part of the family - we work, play and party together. The TruFam is made up of an amazing bunch of individuals who share our passion for spreading good vibes and changing lives through travel. We are about connecting people from all over the world, and everyone who comes on tour with us becomes part of the Tru Family for life.

livethe dream

Love what you do and you will never work a day in your life. Fun is built into everything we do; if we are not enjoying ourselves, then we cannot provide the best experience for our customers. We aim to inspire people to live the dream.

Ferrari for the price of a Ford - the tours that don't break the bank! Our Classic trips have the perfect balance of culture & adventure, jam-packed days with unbelievable life-changing experiences and hey, even a party or two. Maximum inclusions, minimum hassle, you get the gist.

Want the Tru-backpacker experience? These adventures are designed for travellers aged 18-29 who want to explore the world for less without missing out on epic and authentic experiences. On our Backpacker trips, you’ll stay in our hand-picked hostels, enjoy more free time and still get that incredible group-travel experience. Who said travelling on a budget had to be boring?

Craving an unforgettable adventure? Want to experience some of the world's biggest cultural festivals? Introducing our ‘Limited Edition’ Travel Style. These brand-new tours are your way into iconic bucket list moments across the planet.

Want to sit back and let us handle it all? By booking one of our multi-trip combos, you can relax and let us take care of all transfers, flights, accommodation and everything else in between. So go ahead and check out longer tours that take you across multiple countries and all you have to worry about is what to pack!

Our Flashpacker style is for those who want to experience our bucket list activities, but with a little more comfort and style. We've included all the best bits of our Classic tours, but with higher standards of accommodation, transport and activities. Done with the hostel vibe? Then this is your natural progression. It still has the epic backpacker vibe, but a bit more boujee. We like to call it ballin’ on a budget. From backpacker to Flashpacker.

It's time to pack away the bikinis and head to the mountains! This travel style 'Ski and Apres' has us trading in the beaches Tru is so famous for and swapping into our ski gear! We've found the perfect balance of learning new skills and sliding the slopes with a well-deserved party and apres ski! This trip is guaranteed to be one to remember! That's s'no'w joke.

OUR IMPACT

Since day one, TruTravels’ mission has been simple but powerful - to give back more than we take. We believe in Changing Lives Through Travel by creating life-changing experiences that benefit everyone - especially the communities we visit.

 

In 2022, we committed to measurable action that benefits travellers, communities, and our environment. In our People & Planet Promise - our pledge to positively impact 250,000 lives by 2030, be climate positive and take a lead on sustainable travel and raise £1.25million for People & Planet. Check out our progress below!

296,368
TREES PLANTED

Since day one, TruTravels’ mission has been simple but powerful - to give back more than we take. We believe in Changing Lives Through Travel by creating life-changing experiences that benefit everyone - especially the communities we visit.

 

In 2022, we committed to measurable action that benefits travellers, communities, and our environment. In our People & Planet Promise - our pledge to positively impact 250,000 lives by 2030, be climate positive and take a lead on sustainable travel and raise £1.25million for People & Planet. Check out our progress below!

Team Members (Europe)

Team Members (Europe)

Gemma
Head Of Marketing & Partnerships
The "Queen of Tru!" When she's not sipping an Aperol, Gem heads up all things marketing and manages all brand partnerships for Tru!
Josh
Creative Executive
All about adventure and all things visual, Josh is always behind the camera getting the most amazing content for our social media and website!
Chloe
Inside Sales Specialist
Chloe is your go-to for booking your dream trip. She loves to travel and try cocktails from all over the world - although tequila will always be no1! It's always happy hour when Chloe's in town!
Lucy
Inside Sales Specialist
Having just returned from an amazing time travelling in Vietnam, Lucy is now helping travellers book the trip of a lifetime too, as long as she's got a coffee in hand!
Tyron
Sales Manager
King of sales, Ty is there to make sure everyone gets a bargain and gets booked on to their dream tour!
Ali
Inside Sales Specialist
Tru's very own señorita is always on hand to help customers plan and book their dream trip! Ali has done plently of Tru trips so there's not much she doesn't know!
Jess
Social Media Executive
From making TikToks to writing blogs and being creative in everyway, Jess is the one who keeps our socials running and looking fresh!
Roxanne
Global Head of HR & Talent
The amazing Roxanne helps us with hiring and training new members of the TruFam! She is a ray of sunshine and is by far the most stylish member of the TruUK office!
Abi
Brand Partnerships Executive
When she's not collecting bits for her junk journal Abi is connecting with communities across the world!
Adrian
Accounts assistant
When he's not in the gym Adrian is working on the Tru Accounts and making sure everything is all in order!
Sophie
Marketing Assistant
Sophie is on hand for all the marketing odd jobs, from writing blogs and emails to starring in our world-class TikToks and more she's always on hand to help
Ismi
Europe Reservations Executive
Heading up our reservations team Ismi does a brilliant job ensuring everything is in order before our customers set off on the adventure of a lifetime!
Rhyannon
Tru Leader
From a small towns in Ireland to the coasts of Greece & Croatia. Rhyannon loves to be by the sea showcasing the best of southern Europe to her guests!

Team Members (Latin + Asia)

Team Members (Latin + Asia)

Arina
Booking Manager
Arin handles booking for accommodation, transportation, and invoices. She is ambitious and loves to learn new things!
Hul Vong
Cambodia Tru Leader
I really love working at Tru because they make me feel part of the family. I really love the way that TruTravels operates and can't wait to continue my journey with them!
Nancy
Accounts Assistant
Nancy has been at Tru since 2022 and is part of our amazing Thailand finance team!
Surya
Tru Leader
Surya has been exploring and sharing the wonders of India for 8 years. He's also a travel photographer with a deep love for exploration.
Ovinda
Tru Leader
Originally from Sumatra, Ovinda loves learning from people all around the world and sharing experiences with new people. She’s living her best life in Bali!
Ronny
Latam Operations Manager
Ronny brings the vibes every day at Tru. The ultimate cool guy - Ronny heads up the Latam departments and is crucial for developing changes for our tours and training tour guides!
Manuel
Tru Leader
Manuel loves to fall in love with the little things in life. He enjoys spending time outdoors and discovering the world with the TruFam.
Manfred
Tru Leader
Manfred is has a deep passion for travel and uses it as a method to grow! He always remains respectful to the environment and wants to have a positive impact on mother nature.
Jurgen
Latam Dojo
Jurgen is a happy bean, full of energy for new adventures and forever sunsets. He loves eating, meeting new people and be surrounded by nature and the ocean :)

Reviews

India Uncovered
I had an incredible 2 weeks on the tour, it was a jam packed itinerary exploring both urban and rural areas of India with some iconic stops along the way! As a first time solo traveller this trip exceeded my expectations all thanks to the great people I met and our amazing tour guide Shivy who took care of all our needs and made sure we had the best time possible while also enlightening us about Indian culture and providing us glimpse into authentic experiences of Indian life. It was truly a…
customer - Mar 2026
Thailand 9 nights ! perfection
The experience was great not only because of the girls on the trip all being so incredible but our amazing tour guide smile was beyond amazing. He was kind, friendly, supportive, trustworthy and would go above and beyond to make sure our trip was perfect. I really enjoyed everywhere we went in Thailand and couldn’t recommend it enough
Emily - Mar 2026
Smile is the best tour guide ever
! He made the trip so fun and always went above and beyond to make sure we were all safe and happy. The trip itself was great, I would recommend changing the elephant sanctuary to on where the don’t poke the m and pull their ears, and is actually ethical and you don’t touch/bathe them.Otherwise, was a great trip thanks to Smile. Loved the boat day and snorkelling.
Chloe - Mar 2026
Smile was an exceptional tour leader…
Smile was an exceptional tour leader during our 9 days in Thailand and truly made the entire experience unforgettable. His English is excellent, his communication is clear and engaging, and he leads with a calm confidence that made me feel completely safe at all times. He is genuinely caring, attentive to every detail, and consistently goes above and beyond to make sure everyone feels included and looked after. He sometimes jokes that his English isn’t good—but he should absolutely believe w…
Zoe Fells - Feb 2026
I had such a lovely time in Thailand
. Smile really made the tour run smoothly. I felt very well looked after with him as our leader as he is so well organised.
libby walkling - Feb 2026
Thailand GWT
I did this Thailand tour at the start of my five months travelling around South East Asia, and it was the perfect introduction. I met amazing people, got a great taste of travelling, and it was so nice not having to plan anything for the first part of my trip – it completely took away the stress.Smile was honestly the best tour guide we could have asked for. He was warm, kind, and incredibly thoughtful, always checking in to make sure everyone was okay and enjoying themselves. He made everythi…
Meg - Feb 2026
Our Cambodia tour was so much fun and…
Our Cambodia tour was so much fun and so interesting learning about the culture of Cambodia!
Beth - Feb 2026
Had an amazing tour through Rajasthan…
Had an amazing tour through Rajasthan with the most amazing guide and group. Would highly recommend this tour to everyone!
Toby Thain - Feb 2026