ABOUT US

Our Story

Picture this...two guys in their 20s, 9-5ing and running the rat race. They were burning out fast and couldn't help but think there MUST be more to life than spreadsheets and suits!

 

Soon, they swapped the corporate life for elephant pants and sunset beers and never looked back! They shared a dream of creating adventures that allowed people to explore all around the world, create long-lasting friendships and give back to the amazing communities along the way. TruTravels was born!

Maximise AdventureMinimise Hassle

We all have something in common - the burning desire to see the world and have the time of our lives doing it! That’s where we come in. We give you the chance to see new places, meet new people and experience new cultures.

 

We’re all about inclusions. We take away all the stress and worry of budgeting so you can focus on living the dream and making lasting memories. Our balance of hotspots, unique experiences, and bucket list adventures means you make the most of every single day.

CreateOpportunity

We believe in providing the opportunity for our customers to have the time of their lives, for our staff to be the best they can be and for our partners and communities to use tourism as an opportunity
to improve their lives. Together, we have a chance to promote equality through social enterprise and responsible travel.

We don't do average

We only do mind-blowingly awesome. We pride ourselves on excellence and go above and beyond to provide life-changing experiences for all our customers every time.

We are always striving to innovate and improve our services and our trips so we can provide the best value for our customers and all of those involved.

for the benefitof all

We do what we do for the good of our customers, staff, partners and the communities where we work. We want to make the world a better place, whether that’s by spreading good vibes & making people happy or by helping development in areas that need it. We believe that travel should always be used as a force for good.

we arefamily

Our people are what make us so unique. Everyone at Tru is part of the family - we work, play and party together. The TruFam is made up of an amazing bunch of individuals who share our passion for spreading good vibes and changing lives through travel. We are about connecting people from all over the world, and everyone who comes on tour with us becomes part of the Tru Family for life.

livethe dream

Love what you do and you will never work a day in your life. Fun is built into everything we do; if we are not enjoying ourselves, then we cannot provide the best experience for our customers. We aim to inspire people to live the dream.

Ferrari for the price of a Ford - the tours that don't break the bank! Our Classic trips have the perfect balance of culture & adventure, jam-packed days with unbelievable life-changing experiences and hey, even a party or two. Maximum inclusions, minimum hassle, you get the gist.

Want the Tru-backpacker experience? These adventures are designed for travellers aged 18-29 who want to explore the world for less without missing out on epic and authentic experiences. On our Backpacker trips, you’ll stay in our hand-picked hostels, enjoy more free time and still get that incredible group-travel experience. Who said travelling on a budget had to be boring?

Our Flashpacker style is for those who want to experience our bucket list activities, but with a little more comfort and style. We've included all the best bits of our Classic tours, but with higher standards of accommodation, transport and activities. Done with the hostel vibe? Then this is your natural progression. It still has the epic backpacker vibe, but a bit more boujee. We like to call it ballin’ on a budget. From backpacker to Flashpacker.

Craving an unforgettable adventure? Want to experience some of the world's biggest cultural festivals? Introducing our ā€˜Limited Edition’ Travel Style. These brand-new tours are your way into iconic bucket list moments across the planet.

Want to sit back and let us handle it all? By booking one of our multi-trip combos, you can relax and let us take care of all transfers, flights, accommodation and everything else in between. So go ahead and check out longer tours that take you across multiple countries and all you have to worry about is what to pack!

It's time to pack away the bikinis and head to the mountains! This travel style 'Ski and Apres' has us trading in the beaches Tru is so famous for and swapping into our ski gear! We've found the perfect balance of learning new skills and sliding the slopes with a well-deserved party and apres ski! This trip is guaranteed to be one to remember! That's s'no'w joke.

OUR IMPACT

Since day one, TruTravels’ mission has been simple but powerful - to give back more than we take. We believe in Changing Lives Through Travel by creating life-changing experiences that benefit everyone - especially the communities we visit.

 

In 2022, we committed to measurable action that benefits travellers, communities, and our environment. In our People & Planet Promise - our pledge to positively impact 250,000 lives by 2030, be climate positive and take a lead on sustainable travel and raise £1.25million for People & Planet. Check out our progress below!

290,000
TREES PLANTED

Since day one, TruTravels’ mission has been simple but powerful - to give back more than we take. We believe in Changing Lives Through Travel by creating life-changing experiences that benefit everyone - especially the communities we visit.

 

In 2022, we committed to measurable action that benefits travellers, communities, and our environment. In our People & Planet Promise - our pledge to positively impact 250,000 lives by 2030, be climate positive and take a lead on sustainable travel and raise £1.25million for People & Planet. Check out our progress below!

Team Members (Europe)

Team Members (Europe)

Gemma
Head Of Marketing & Partnerships
The "Queen of Tru!" When she's not sipping an Aperol, Gem heads up all things marketing and manages all brand partnerships for Tru!
Roxanne
Global HR & Talent Manager
The amazing Roxanne joined us earlier this year and has helped with hiring and training new members of the TruFam! She is a ray of sunshine and is by far the most stylish member of the TruUK office!
James
AU Head of Commercial
If you're a travel agent in Oceania, we're best mates! Jet setting across the world to build bonds with all our amazing agents.
Josh
Creative Executive
All about adventure and all things visual, Josh is always behind the camera getting the most amazing content for our social media and website!
Tyron
Sales Manager
King of sales, Ty is there to make sure everyone gets a bargain and gets booked on to their dream tour!
Jess
Social Media Executive
From making TikToks to writing blogs and being creative in everyway, Jess is the one who keeps our socials running and looking fresh!
Adrian
Accounts assistant
When he's not in the gym Adrian is working on the Tru Accounts and making sure everything is all in order!
Sophie
Marketing Assistant
Sophie is on hand for all the marketing odd jobs, from writing blogs and emails to starring in our world-class TikToks and more she's always on hand to help
Charlotte
Sales Team Member
The amazing Char is on hand to help you book the trip of a lifetime! Whether it's your first solo trip or your fifth Char is ready to find the trip for you :)
Ismi
Europe Reservations Executive
Heading up our reservations team Ismi does a brilliant job ensuring everything is in order before our customers set off on the adventure of a lifetime!
Rhyannon
Tru Leader
From a small towns in Ireland to the coasts of Greece & Croatia. Rhyannon loves to be by the sea showcasing the best of southern Europe to her guests!
Gema
Tru Leader
Originally from Spain, Gema has spent time guiding across South East Asia. She's so excited to be back in Europe taking people by rail across the continent and showing them the magic of this beautiful place!
Chloe
Customer Experience Executive
Chloe is your friend after you have booked helping you with anything before you go. She loves to travel and try cocktails from all over the world - although tequila will always be no1!
Steph
Sales Executive
Steph is always chatting to travellers from all over the world! She's amazing at advising everyone on the best tour to suit them!
Abi
Brand Partnerships Executive
When she's not collecting bits for her junk journal Abi is connecting with communities across the world!

Team Members (Latin + Asia)

Team Members (Latin + Asia)

Arina
Booking Manager
Arin handles booking for accommodation, transportation, and invoices. She is ambitious and loves to learn new things!
Hul Vong
Cambodia Tru Leader
I really love working at Tru because they make me feel part of the family. I really love the way that TruTravels operates and can't wait to continue my journey with them!
Nancy
Accounts Assistant
Nancy has been at Tru since 2022 and is part of our amazing Thailand finance team!
Surya
Tru Leader
Surya has been exploring and sharing the wonders of India for 8 years. He's also a travel photographer with a deep love for exploration.
Ovinda
Tru Leader
Originally from Sumatra, Ovinda loves learning from people all around the world and sharing experiences with new people. She’s living her best life in Bali!
Ronny
Latam Operations Manager
Ronny brings the vibes every day at Tru. The ultimate cool guy - Ronny heads up the Latam departments and is crucial for developing changes for our tours and training tour guides!
Manuel
Tru Leader
Manuel loves to fall in love with the little things in life. He enjoys spending time outdoors and discovering the world with the TruFam.
Manfred
Tru Leader
Manfred is has a deep passion for travel and uses it as a method to grow! He always remains respectful to the environment and wants to have a positive impact on mother nature.
Jurgen
Latam Dojo
Jurgen is a happy bean, full of energy for new adventures and forever sunsets. He loves eating, meeting new people and be surrounded by nature and the ocean :)

Reviews

Eve was the best tour guide I could…
Eve was the best tour guide I could ever ask for, for the Northern Thailand 14 day experience. He went above and beyond to ensure we had the best experience possible and he has become a lifelong friend. The trip would not have been the same without him.
Caoimhe - Oct 2025
This was my first trip with this…
This was my first trip with this company. Everything was organised so well. Our leader Driss always made sure we were okay, had thought of little things to enhance our experience. Highly impressed. Defo recommend
Katie Doyle - Oct 2025
Morocco Uncovered
I absolutely loved Morocco and our tour guide Driss was absolutely amazing, he is really knowledgeable and great fun! He is so passionate about showing everyone his beautiful country! He was always on hand to suggest recommendations before, during and after the tour. Driss is a credit to Tru Travels šŸ‘
Ashleigh Phillips - Oct 2025
Morocco Uncovered tour
I did the 9 day . From start to finish this tour was incredible! Some of the most amazing landscapes iv seen and it was a privilege to meet lots of lovely locals. The traditional cooking class and desert camping were so much fun. Our guide, Idriss not only brought the energy but also the knowledge and care to make this trip unforgettable! I definitely recommend!
Katie Nichols - Oct 2025
Tajin Love
All I have to say is Thank You Idriss, our Tour leader, who made this trip fun, exciting and memorable. From the crazy souk markets in marrakesh , to the Atlas Mountains, and to the Sahara and many more, I was blown away! Words can’t even describe it, YOU JUST HAVE TO BE THERE! Idriss made sure everyone is taken care of from basic needs, to dietary restrictions, and his hospitality and kindness and passion for his love of Morocco was just incredible . Shoukran, from the bottom of my heart.
Julius - Oct 2025
Morocco: Unlike anything you’ve seen before !!!
There really is no place like Morocco, and no tour guide like Driss!! ā¤ļø If I could click my toes & go back, I’d be there tomorrow! This was my first group trip (which I was very nervous for) but from the very start Driss bought myself and 15 wonderful people together and made us feel like family! As they say, ā€˜dance with every stranger, the stranger the better’ & boy did we dance! You can truely tell how pure Driss is in the way he cares for people & finds joy in bringing…
Georg Camilleri - Oct 2025
I had an amazing time on the Tru…
I had an amazing time on the Tru Travels Morocco trip! It was my first group trip experience and I loved it. The trip was very well organised with plenty of fun activities - camel riding and glamping in the Sahara desert was a highlight. Our tour leader Driss was fantastic, he was really knowledgeable on everywhere we visited and super helpful if we ever had any questions/ needed help. I would 100% recommend this trip!
Emily - Oct 2025
Great time in Sri Lanka
Had a great time in Sri Lanka with Mahen, you can see his love for his country and we got to experience some amazing parts of Sri lanka that without him we wouldn’t of seen, he made us feel safe and looked after at all times and is always upbeat and smiling. Sri lanka is a beautiful country that I’ve learnt a lot about from our tour, I’d definitely recommend this tour, hotels were lovely and food was great. Thank you!
Abi Kiely - Oct 2025
What an unforgettable tour
! Mahen was the perfect guide — so friendly, caring, and truly passionate about his beautiful country. Every moment felt special, and the tour captured the very heart of Sri Lanka. I left feeling inspired and already can’t wait to come back to see more. Thank you, Mahen, for making it such a memorable experience!
Paul Jackson - Oct 2025
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