ABOUT US

Our Story

Picture this...two guys in their 20s, 9-5ing and running the rat race. They were burning out fast and couldn't help but think there MUST be more to life than spreadsheets and suits!

 

Soon, they swapped the corporate life for elephant pants and sunset beers and never looked back! They shared a dream of creating adventures that allowed people to explore all around the world, create long-lasting friendships and give back to the amazing communities along the way. TruTravels was born!

Maximise AdventureMinimise Hassle

We all have something in common - the burning desire to see the world and have the time of our lives doing it! That’s where we come in. We give you the chance to see new places, meet new people and experience new cultures.

 

We’re all about inclusions. We take away all the stress and worry of budgeting so you can focus on living the dream and making lasting memories. Our balance of hotspots, unique experiences, and bucket list adventures means you make the most of every single day.

CreateOpportunity

We believe in providing the opportunity for our customers to have the time of their lives, for our staff to be the best they can be and for our partners and communities to use tourism as an opportunity
to improve their lives. Together, we have a chance to promote equality through social enterprise and responsible travel.

We don't do average

We only do mind-blowingly awesome. We pride ourselves on excellence and go above and beyond to provide life-changing experiences for all our customers every time.

We are always striving to innovate and improve our services and our trips so we can provide the best value for our customers and all of those involved.

for the benefitof all

We do what we do for the good of our customers, staff, partners and the communities where we work. We want to make the world a better place, whether that’s by spreading good vibes & making people happy or by helping development in areas that need it. We believe that travel should always be used as a force for good.

we arefamily

Our people are what make us so unique. Everyone at Tru is part of the family - we work, play and party together. The TruFam is made up of an amazing bunch of individuals who share our passion for spreading good vibes and changing lives through travel. We are about connecting people from all over the world, and everyone who comes on tour with us becomes part of the Tru Family for life.

livethe dream

Love what you do and you will never work a day in your life. Fun is built into everything we do; if we are not enjoying ourselves, then we cannot provide the best experience for our customers. We aim to inspire people to live the dream.

Ferrari for the price of a Ford - the tours that don't break the bank! Our Classic trips have the perfect balance of culture & adventure, jam-packed days with unbelievable life-changing experiences and hey, even a party or two. Maximum inclusions, minimum hassle, you get the gist.

Want the Tru-backpacker experience? These adventures are designed for travellers aged 18-29 who want to explore the world for less without missing out on epic and authentic experiences. On our Backpacker trips, you’ll stay in our hand-picked hostels, enjoy more free time and still get that incredible group-travel experience. Who said travelling on a budget had to be boring?

Our Flashpacker style is for those who want to experience our bucket list activities, but with a little more comfort and style. We've included all the best bits of our Classic tours, but with higher standards of accommodation, transport and activities. Done with the hostel vibe? Then this is your natural progression. It still has the epic backpacker vibe, but a bit more boujee. We like to call it ballin’ on a budget. From backpacker to Flashpacker.

Craving an unforgettable adventure? Want to experience some of the world's biggest cultural festivals? Introducing our ‘Limited Edition’ Travel Style. These brand-new tours are your way into iconic bucket list moments across the planet.

Want to sit back and let us handle it all? By booking one of our multi-trip combos, you can relax and let us take care of all transfers, flights, accommodation and everything else in between. So go ahead and check out longer tours that take you across multiple countries and all you have to worry about is what to pack!

It's time to pack away the bikinis and head to the mountains! This travel style 'Ski and Apres' has us trading in the beaches Tru is so famous for and swapping into our ski gear! We've found the perfect balance of learning new skills and sliding the slopes with a well-deserved party and apres ski! This trip is guaranteed to be one to remember! That's s'no'w joke.

OUR IMPACT

Since day one, TruTravels’ mission has been simple but powerful - to give back more than we take. We believe in Changing Lives Through Travel by creating life-changing experiences that benefit everyone - especially the communities we visit.

 

In 2022, we committed to measurable action that benefits travellers, communities, and our environment. In our People & Planet Promise - our pledge to positively impact 250,000 lives by 2030, be climate positive and take a lead on sustainable travel and raise £1.25million for People & Planet. Check out our progress below!

296,368
TREES PLANTED

Since day one, TruTravels’ mission has been simple but powerful - to give back more than we take. We believe in Changing Lives Through Travel by creating life-changing experiences that benefit everyone - especially the communities we visit.

 

In 2022, we committed to measurable action that benefits travellers, communities, and our environment. In our People & Planet Promise - our pledge to positively impact 250,000 lives by 2030, be climate positive and take a lead on sustainable travel and raise £1.25million for People & Planet. Check out our progress below!

Team Members (Europe)

Team Members (Europe)

Gemma
Head Of Marketing & Partnerships
The "Queen of Tru!" When she's not sipping an Aperol, Gem heads up all things marketing and manages all brand partnerships for Tru!
Josh
Creative Executive
All about adventure and all things visual, Josh is always behind the camera getting the most amazing content for our social media and website!
Chloe
Inside Sales Specialist
Chloe is your go-to for booking your dream trip. She loves to travel and try cocktails from all over the world - although tequila will always be no1! It's always happy hour when Chloe's in town!
Lucy
Inside Sales Specialist
Having just returned from an amazing time travelling in Vietnam, Lucy is now helping travellers book the trip of a lifetime too, as long as she's got a coffee in hand!
Tyron
Sales Manager
King of sales, Ty is there to make sure everyone gets a bargain and gets booked on to their dream tour!
Ali
Inside Sales Specialist
Tru's very own señorita is always on hand to help customers plan and book their dream trip! Ali has done plently of Tru trips so there's not much she doesn't know!
Jess
Social Media Executive
From making TikToks to writing blogs and being creative in everyway, Jess is the one who keeps our socials running and looking fresh!
Roxanne
Global Head of HR & Talent
The amazing Roxanne helps us with hiring and training new members of the TruFam! She is a ray of sunshine and is by far the most stylish member of the TruUK office!
Abi
Brand Partnerships Executive
When she's not collecting bits for her junk journal Abi is connecting with communities across the world!
Adrian
Accounts assistant
When he's not in the gym Adrian is working on the Tru Accounts and making sure everything is all in order!
Sophie
Marketing Assistant
Sophie is on hand for all the marketing odd jobs, from writing blogs and emails to starring in our world-class TikToks and more she's always on hand to help
Ismi
Europe Reservations Executive
Heading up our reservations team Ismi does a brilliant job ensuring everything is in order before our customers set off on the adventure of a lifetime!
Rhyannon
Tru Leader
From a small towns in Ireland to the coasts of Greece & Croatia. Rhyannon loves to be by the sea showcasing the best of southern Europe to her guests!

Team Members (Latin + Asia)

Team Members (Latin + Asia)

Arina
Booking Manager
Arin handles booking for accommodation, transportation, and invoices. She is ambitious and loves to learn new things!
Hul Vong
Cambodia Tru Leader
I really love working at Tru because they make me feel part of the family. I really love the way that TruTravels operates and can't wait to continue my journey with them!
Nancy
Accounts Assistant
Nancy has been at Tru since 2022 and is part of our amazing Thailand finance team!
Surya
Tru Leader
Surya has been exploring and sharing the wonders of India for 8 years. He's also a travel photographer with a deep love for exploration.
Ovinda
Tru Leader
Originally from Sumatra, Ovinda loves learning from people all around the world and sharing experiences with new people. She’s living her best life in Bali!
Ronny
Latam Operations Manager
Ronny brings the vibes every day at Tru. The ultimate cool guy - Ronny heads up the Latam departments and is crucial for developing changes for our tours and training tour guides!
Manuel
Tru Leader
Manuel loves to fall in love with the little things in life. He enjoys spending time outdoors and discovering the world with the TruFam.
Manfred
Tru Leader
Manfred is has a deep passion for travel and uses it as a method to grow! He always remains respectful to the environment and wants to have a positive impact on mother nature.
Jurgen
Latam Dojo
Jurgen is a happy bean, full of energy for new adventures and forever sunsets. He loves eating, meeting new people and be surrounded by nature and the ocean :)

Reviews

Philippines West 10 Days
Caren (Nicole) was so incredible at making us feel safe and relaxed whilst experiencing such a beautiful country. I loved everything about the Philippines and will definitely be back!
Katie Antao - Jan 2026
My trutravels experience
A lot of things made my experience of north Thailand the best experience. My tour guides bam and jink were exceptional and I couldn’t have asked for better people to guide us. Bam and jink were so friendly and kind and was always there for us if a problem arose.The activities we did over the span of 14 days were unreal, jam packed full of things I have never experience. All were so fun. I highly recommend trutravels to guide you on your next trip!
LP - Jan 2026
Very enjoyable experience!
Anthony was our tour guide for the Spirit of Japan tour. He was a very likeable and knowledgeable tour guide, and made our Japan trip extremely memorable. Whilst I would have preferred some more time for independent exploration, the included activities were very enjoyable. I also learnt a lot about Japanese culture. Would recommend this tour to others.
Raquel - Jan 2026
Bam Bam has been the absolute best tour…
Bam Bam has been the absolute best tour guide during the Northern Thailand trip. She has been so friendly, knowledgeable and always so inclusive. You can tell Bam Bam truly wants everyone in the group to have the best experience. Having Jink (Assistant tour buddy) was also so nice and she had such positive energy. Both Bam Bam and Jink have really made my trip and I couldn’t be more thankful.
Olivia Groom - Jan 2026
True travel is absolutely amazing…
True travel is an absolutely amazing company especially Bam Bam and Jink who I had as my tour guides. I couldn’t have asked for better guides as both of them have so much knowledge and so much charisma. They are both an asset to Trutravels they both deserve raise. I’ve had the most spectacular two weeks of my life and this is all down to Trutravels and my two amazing guides.
sophie antonelli - Jan 2026
North Thailand Tour was amazing!!
The North Thailand tour was amazing, the itinerary was brilliant, we did so many fantastic activities and excursions, I enjoyed every single one so much. Our tour guide Bam Bam was the highlight, she was kind, considerate, fun and made the tour. I couldn’t recommend enough.
Natalie Allibon - Jan 2026
The 14-day Northern Thailand tour was…
The 14-day Northern Thailand tour was really nice! Bambam, our tour leader, was amazing and made the whole experience even better. Thank you, Bambam, and a special shoutout to Jink! Would definitely recommend this tour!
Nissreen Idriss - Jan 2026
the best tour i’ve ever experienced
Both Bam Bam and Jink were the most exceptional and friendly tour guides i could have asked for. they were very informative, provided a clear well structured plan and very friendly and kind. without them i would not have had such an amazing time so i recommend anyone who wants to visit thailand to have both of them as a tour guide to get the best experience possible. they truely are amazing people.
Sam Perry - Jan 2026